10 Great examples of call-to-action on web sites
Buttons are a mysterious force. Whether in life, games, or on the internet if you see a button there's at least a little part of you that wants to click it. This is helpful to us web designers, as often we want you clicking our buttons. But how do we maximise the chances of a user clicking a button? Persuasive design of course. However in this showcase I'm not going to be talking about how the page leads you to a call to action such as a button, but more specifically how a button and the immediate surrounding visual elements grab you. What it is about certain buttons or forms of interaction that cause users to drool with anticipation before depressing their left mouse button or affirmatively tapping their trackpad?
I've tried to include a good variety of call-to-action elements, appealing to different user types.
TrendMicro
Adobe
Woork Up
Full Tilt Poker
888 Ladies
BBC
Sourceforge
Casino770
I hope that this showcase will be of some inspirational use to you all, and if you enjoyed the article (or didn't!) please leave a comment.
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The author - Nathan Hornby
Nathan Hornby is a professional UX designer living and working in London, UK.Welcome to PrettyUsable
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