Buttons are a mysterious force. Whether in life, games, or on the internet if you see a button there's at least a little part of you that wants to click it. This is helpful to us web designers, as often we want you clicking our buttons. But how do we maximise the chances of a user clicking a button? Persuasive design of course. However in this showcase I'm not going to be talking about how the page leads you to a call to action such as a button, but more specifically how a button and the immediate surrounding visual elements grab you. What it is about certain buttons or forms of interaction that cause users to drool with anticipation before depressing their left mouse button or affirmatively tapping their trackpad?